Magnetic 3D: Glasses-Free 3D Digital Signage
The evolution of the retail digital signage landscape has seen companies moving from jumbo screens to more versatile ‘in store’ consumer based displays. With more and more displays being integrated within the ‘brick and mortar’ environment, companies are looking for better ways to deliver more impactful digital signage. Retail companies have implemented various digital signage techniques such as dayparting, creating interactive content and now delivering glasses-free 3D digital signage. One company who has been busy pushing the glasses-free 3D technology into the mainstream is a company based out of New York called Magnetic 3D.
Digital Signage of the Future
The team at Magnetic 3D has not only developed a 3D lens that turns a regular LCD monitor into a viewable 3D surface but also provides clients with the option of creating custom designed 3D digital signage. Magnetic 3D aims to provide retailers with the highest quality viewing experience in 3D. Aside from the obvious ‘wow’ factor of seeing logos and products in 3D without the use of 3D glasses is the data that was gathered during these promotional runs. The data that was analyzed by both Magnetic 3D and outside agencies clearly indicated that the overall user engagement had risen exponentially. Imagine walking into a BevMo to grab a bottle of wine and as you walk down the wine aisle you notice a bottle of wine that appears to be floating on the surface of an LCD screen. The sheer shock alone would cause you to walk over and further examine the content. Now you’re engaged.
Magnetic 3D has also been working hard on product enhancements like their “Anti-Morie” technology which reduces picture noise so you’ll focus on the images jumping off the screen to fully appreciate the intense depth and clarity of the background. As per Magnetic 3D: The truth is you can’t have a great Glasses-free 3D picture without high quality optics, top notch software and stellar content. As critical to the formula as these components are, is the LCD panel itself. That’s why as part of the redesign, we selected the best LCD’s available with LED backlights, higher brightness, and incredible contrast ratios to ensure that we are optimizing the experience with each and every component.